Before It’s Too Late Internal Launch

Cars.com launched a big B2B campaign in the spring of 2014 to let dealers know that we connect them with the right kind of car shoppers – BEFORE IT’S TOO LATE. To engage internal audiences and get employees informed and excited about the campaign, we created a fun, interactive print piece that went to all employees across the country.

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Included was information about the campaign, a “lottery ticket” for a contest giveaway and “Dan the Dealer” – a punch-out paper doll who became the subject of an internal contest to see who could snap a picture of him in the most unexpected place!

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