It’s one of the biggest auto shows in the country, so our presence there is natural. But since most people visit to check out the newest models and high-tech concept cars, we wanted to make sure there was a way we could get people to stop and engage with our brand.
Prominent signage based on our successful “ALL DRIVE. No drama.” campaign engaged visitors with catchy, Chicago-centric copy (Love drama? Put ketchup on your hot dog. Hate drama? Shop for a car on Cars.com.) and our booth featured an interactive quiz that asked the question, “Are you ALL DRIVE? Or do you wish you were No Drama?”