Chicago Auto Show 2014

It’s one of the biggest auto shows in the country, so our presence there is natural. But since most people visit to check out the newest models and high-tech concept cars, we wanted to make sure there was a way we could get people to stop and engage with our brand.

Prominent signage based on our successful “ALL DRIVE. No drama.” campaign engaged visitors with catchy, Chicago-centric copy (Love drama? Put ketchup on your hot dog. Hate drama? Shop for a car on Cars.com.) and our booth featured an interactive quiz that asked the question, “Are you ALL DRIVE? Or do you wish you were No Drama?”